Google is helping homeowners find a better roofing company in 2026

Google’s December 2025 Core Update: What It Means for Homeowners Searching for Roofing Services in 2026

As we kick off 2026, Google has just completed its December 2025 Core Update, which finished rolling out in late December 2025. These major core updates happen several times a year and can change how websites appear in search results—especially for local services like roofing in the Triangle area.

At Artisan Quality Roofing in Apex, NC, we’ve been monitoring this update closely because it directly impacts how homeowners in Raleigh, Cary, Apex, Holly Springs, Fuquay-Varina, and across the NC Triangle find reliable local roofers when they need help the most.

What Changed with the December 2025 Core Update?

Google’s core updates are designed to improve search quality by better rewarding helpful, reliable, and people-first content. This latest update continues the focus on:

• Real-world experience and expertise (known as E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness)
• Clear, honest information written for homeowners—not just for search engines
• Strong local relevance and trustworthiness for “near me” searches

For more details on the update, see Google’s official announcement on the Google Search Central Blog.

For common roofing searches like “roof repair Apex NC,” “storm damage roofing Raleigh,” or “best roofer near me,” Google is now even better at highlighting established local companies with proven track records.

Good News for Triangle Homeowners

This update makes it easier than ever to find reputable, long-standing local contractors like us who:

• Have been serving the community with a brick-and-mortar location in Apex since 2011
• Install premium CertainTeed shingles as a SELECT Shingle Master credentialed contractor
• Back every job with our own 15-year workmanship warranty
• Provide transparent pricing, real reviews, and honest advice

Google is working harder to reduce low-quality or overly aggressive sites, so you’re more likely to connect with experienced professionals who will show up, do the job right, and stand behind their work.

Why This Matters After North Carolina Storm Season

With our area’s frequent storms—hurricanes, hail, and high winds—this update couldn’t come at a better time. When you search for storm damage help, Google’s improved algorithm helps surface contractors who have demonstrated reliability over years.

In addition to roofing, we also offer window and door replacement services with the same commitment to quality and local service across the Triangle.

We’re Here for You in 2026 and Beyond

At Artisan Quality Roofing, we’ve always prioritized doing things the right way: quality installations, clear communication, and standing behind our work. That approach aligns perfectly with what Google now rewards most.

Whether you need a free roof inspection (where we’ll carefully assess any damage and provide temporary tarping if needed to prevent further issues), help filing an insurance claim after storm damage, or guidance on whether it’s time for a full replacement, we’re your trusted local experts.